Blitzscaling 09: Session Notes[Reid Hoffman and Allen Blue on Why and How They Scaled LinkedIn]

This is my seventh blog on the notes and my interpretations on the Blitzscaling sessions. In the fall of 2015, Reid Hoffman began taking session called Technology-Enabled Blitzscaling at Stanford University.Blitzscaling is what you do when you need to grow really, really quickly. It’s the science and art of rapidly building out a company to serve a large and usually global market, with the goal of becoming the first mover at scale. And its also about why organization culture is important for Blitzscaling Because when you’re growing an organization very fast, you have to make people accountable to each other on a horizontal or peer-to-peer basis, and not just vertically and top-down through the hierarchy.

Session 2 notes can be found here. Session 3 notes can be found here. Session 4 notes can be found here.Session 5 notes can be found here.Session 6 I haven’t covered. Session 7 notes can be found here. Session 8 notes can be found here

In session 9, Reid Hoffman and Allen Blue shared the insights on how they scaled Linkedin.Here are the session notes and my interpretations on the insights shared.

  1. The key thing about establishing an organization culture or creating a distinctive one to identify what kind of people will not fit into your culture.
  2. Most elite organization are able to establish this very early. For example:- Google was able to identify that folks from top degree colleges with highest CGPA will fit in the collegial culture which Larry and Sergey want to create. Now want works for Google will not work for your organization. You have to identify what kind of culture you want to create.
  3. Part of establishing a unique culture is to answer questions on
    1. How you will communicate internally and externally
    2. how you will develop your leaders
    3. how you do decision making in the company
  4. The entire Blitzscaling sessions are divided into 3 parts addressing 3 stages of start-up called as Family, then Tribe and the village
    1. Family: – It’s about identifying a non-obvious market opportunity where you have a unique insight or strength or approach to capture market share. And then building your initial team to build the initial offering to address that market.
    2. Tribe: – Execute and iteratively improve a plan which gets you to achieve a market share.
    3.  Village: – In this stage, you are now able to identify, plan and execute the core business that you will be able to scale up and take it globally. 
  5. The goal of the core business is to
    1. Create continued growth
    2. Generate growing revenue
    3. build competitive advantage
    4. Grow strategic assets for later opportunities.
  6. From time to time in company lifecycle, founder’s need to communicate the same language which people can follow while they are doing their day to day jobs.
  7. When your organization is growing from 15 to 50 to 500, as founder’s you will not be the part of each and every conversation in your company. But as founders, you have to make sure that those conversations are aligned with big picture/directions and priorities you have decided.
  8. Communicate about your (a) mission (b) vision (c) competitive advantage (d) strategic objectives (e) business model (f) operating priorities with your companies on the continues basis. But especially when you are moving from family to tribe to village
  9. All the above communications should be simple, clear & easily repeatable. If you will be able to crack this, you will be able to create an effective organization.
  10.  At the family stage and somewhat at initial stages of tribe stage, you hire generalist. But as you grow to become a full-fledged tribe or village, you have to hire specialist.
  11. A good generalist is someone who can come and pick up skills & things without founders doing many interventions.
  12. Specialist have good analytical skills and problem-solving skills with respect to specific area of business
  13. Tips on hiring and managing talent
    1. Fire fast low performers
    2. When hiring look for the long term probability of the guy who will be able to evolve as company goes from family to tribe to village.
    3. “Given a chance, will you hire a person again? ” – Answer this question if you have difficulty in firing your low performer or even co-founder.If answer is no, fire ASAP.  But always make sure to remain humble & human while you are parting away.
  14. Following is the screenshot of Linkedin product plan. During the family stage, you have to get just one thing right. But when you are moving to tribe and village stage, you have to get many things right at the same time. To achieve this, you need an altogether a different approach for the execution and people who will execute that plan.
  15. Look at the below metrics. It shows the kind of analytics and number crunching successful companies do to move fast. CEO’s and senior folks of the company see these numbers on daily basis
  16. When you move to village stage, as a founder you have to answer few fundamental questions about:
    1. Are you the right CEO for this stage?
    2. What is the core mission, culture, and values to enable rapid distribution scaling?
    3. How to fire the right HR guy that can support the hyper growth?
    4. Who are those key executives required to support execution in critical areas?
    5. How to develop tobust reporting to allow you and your senior team to learn about where execution is going and how that can support in creating future plans?
  17. Embed communicating about your core values & culture in your hiring & onboarding processes. Or you will end up being a culture less company
  18. Here are the Linkedin culture & value details. When your sales head links those values and organization culture, that’s where it will give you the competitive advantage.
  19. As a founder, put down points why people should join your company. And make this communication visible internally & externally. At qilo, we have taken an alternative approuc, where in all JD’s we put in “Why you should not join us”. Here are the points from latest JDWhy you should NOT join us
    • If you don’t put in efforts in identifying and/or pursuing your passions in life
    • If you cannot put in extended working works to achieve WOW results for the customers.
    • You don’t believe in taking ownership and accountability of assigned work.
    • If you are NOT a good self- learner.
    • You don’t know how to crack jokes 🙂
  20. Getting your technical, HR and operational process in place is essential to make the large team work together properly. And keep optimizing these processes to improve efficiency.

 

Keep watching this blog for more notes and awesome articles. I personally feel this session has given me a very good level of understanding what I should be focusing on as one of the co-founders of qilo. Hope you have enjoyed this article too.

Blitzscaling 08: Session Notes[Eric Schmidt on Structuring Teams and Scaling Google]

This is my sixth blog on the notes and my interpretations on the Blitzscaling sessions. In the fall of 2015, Reid Hoffman began taking session called Technology-Enabled Blitzscaling at Stanford University.Blitzscaling is what you do when you need to grow really, really quickly. It’s the science and art of rapidly building out a company to serve a large and usually global market, with the goal of becoming the first mover at scale. And its also about why organization culture is important for Blitzscaling Because when you’re growing an organization very fast, you have to make people accountable to each other on a horizontal or peer-to-peer basis, and not just vertically and top-down through the hierarchy.

Session 2 notes can be found here. Session 3 notes can be found here. Session 4 notes can be found here.Session 5 notes can be found here.Session 6 I haven’t covered. Session 7 notes can be found here

Who doesn’t know Eric Schmidt. He is the one who has contributed A LOT in making what Google is today. In session 8, he shared his insights on how to structure the teams and scaling Google.Here are the session notes and my interpretations on the insights shared.

  1. As a young manager, observe and do everything to learn various aspects.
  2.  The first 10 years of your career is too crucial & that’s where you learn all the s**t. Thus it’s important that you focus on getting right kind of learning.
  3. To make a better decision, keep asking yourself “What should be happening in your career/start-up in next 5 years”. I know this advice might sound like a theory to you or you probably have heard from yogis to practice living in the moment. But that doesn’t mean you should not try to foresee or plan where you what to go and how probably you can reach out there.
  4. Making faster decision is one single trait that CEO’s should focus on developing.
  5. How to handle issues and situations between founders and outsiders(probably older than founders) who are part of the company: – Outsiders should understand that it’s not his company. This means to avoid being the face of the company or getting media coverage. That’s what Eric did when he was leading Google and Larry Page, Sergey Brin. He focused on running the company & making it profitable leaving Larry & Sergey to be the face of it.
  6. The way you build great products is by building a small team, work really hard, push the team & get the product out which just barely work. Example:- Original iPod just barely worked initially. From there, Apple improved it before it was taken to mass market. As a founder, you have ti have a judgment when your product & start-up is ready to scale.  At qilo , we faced the same challenge. Where I want to speed up the scaling, Vipul(another co-founder) slowed the things down to make sure that product actually solves a problem, before we scale out and hire sales guys.
  7. Great products are built from self-use. As a founder, you know your product really works or not. And if you don’t know, get the data from your initial set of customers and analyize it. Making sure your product works before you take VC money and start expanding in all directions.
  8. Tips on hiring
    1. Hire experience over intelligence
    2. Hire best guys to get job done. Take your time to hire the right guys. And if things are not working with new hires even after doing multiple interventions, fire them fast.
    3. Sell your dream to prospective candidates. Hire those to whom it make sense. If you have to convince the guy, he/she is not the right hire.
    4. Hire ordinary people who have done extraordinary things.
    5. Hire people who can work better in teams. Give a person an exception to be an individual contributor if she is an exceptional talent.
  9. Next generation of successful programmers will be those who can write programs os that software themselves can learn how to solve a problem. This is also called as machine learning 🙂
  10. At finance side, hire CFO’s who have gone bankrupt because they have seen what should not be done to become bankrupt
  11. In every successful company, you got to have someone
    1. Who has very good product sense
    2. Has emotional intelligence for all the stakeholders
    3. Move fast
  12. All successful start-ups do one thing right:  Hire right people
  13. Strong values and beliefs take company to the next level of growth
  14. If you got a large team of programmers and s/w engineers to work on your product, then probably your s/w architecture is not right
  15. Advice to entrepreneurs who want to build a great company
    1. Have an incredible founding team & right founders to address right kind of problem
    2. You need to have some luck
    3. Passion, lots of hard work and hiring awesome people

Moving from performance management to enablement (Part 2)

In the two-part series of “Moving from performance measurement to enablement”, part 1 highlighted the problems we have with current performance management process. In part-2, will be discussing on how you can get organization ready to move from performance management to performance enablement. As stated in part 1, the annual ritual of performance management is dead, future belongs to performance enablement.  Companies who will not leverage this change will potentially lose an opportunity to increase their revenue by up to 9% and reduce cost by up to 7%(Source:: Mckinsey).

The outcome of enabling performance are clear. Done right, it can lead to employee far more engagement at work and with their work and will be more effective as their careers progress. Now let’s look at how you can enable the performance.

Re-focus on the Core: Organization Culture

Organization culture is not about dogs at work or yoga (Ben Horowitz). Organization culture is about “how works get done when manager’s or leadership is not there”. To understand your culture, start with analyzing or doing diagnosis with your people about what kind of culture or subcultures have been created in your teams in all these years.  And then put down on paper what kind of culture is required or expected. Once this is done, then only you can define and communicate expected behaviors from your people while they are doing their daily jobs. This may sound like a theory to you, but believe me, it’s a science. The only difference is, the secret of this science and how to implement it was till date was available with a handful of companies.

Enabling Business Heads and Managers to be Better Coaches

There are two aspects which can enable managers and BU head’s to be better coaches:

  • The way communicate is handled
  • The way conversations are handled on giving feedback

The way communicate is handled

Your business heads and managers are continuously focused on getting transactions done. They occasionally communicate with their team members about what they are feeling and what challenges they are facing. The medium of communication is right now: ‘Town Halls’ and ‘Corporate Emails’, which are not effective. Managers and business heads need to be more colloquial with their communication so that people in their team feel more connected to them. The art of chasing numbers are easy, but the art of communication is difficult. You need to enable them to think creatively to communicate well.

The way conversations are handled on giving feedback

How many times your manager give feedback to their team members. Either it’s annual during the performance management process or when deliverables/targets turn red. You have to put in a discipline throughout the company to enable these conversations to happen more frequently (at least quarterly).  And remember, this entire exercise should be employee and manager centric otherwise, they will again fail at adoption end.

Implement a Dynamic Goal Setting Framework

The business world is dynamic where targets are changing continuously. But the goals to be achieved remain static throughout the year. And they largely don’t get connected to the day to day work of the employee. An ideal goal setting framework gets connected with the daily, weekly, monthly & quarterly deliverables. It should be simple enough to change and track. It should have the ability to define the performance metrics for every role in the company. OKR is one such goal setting framework which acts more like a management tool.

Enable More Transparency

Transparency can be enhanced at two level: – team level and company level.

Transparency at team level

There are 3 types of team members. One who think he is a Hercules, one who know he is Hercules and the one who needs to know whether he can become Hercules or not. Within the team, if you can show this data (or gamify it) and enable calling a “SPADE a SPADE”, it will not only help you in achieve excellence in execution, your real heroes might be able to help those who need help. What is the different between a non-performer employee of corporate and start-up? In start-up, the shelf life of non-performers is maximum 2 month, in the corporate its 12 months or more. By enhancing transparency, you will be able to identify non-performers in lesser time and can start working with them faster.

Transparency at organization level

An employee always keeps guessing how my work is affecting overall organization progress. And few of them want an exposure to more opportunities availability to enhance their career growth. A simple way to achieve this is by implementing team goals and making all goals transparent at the company level. Employees who want to grow will be able to figure out their path for growth. You just need to show them path.

To conclude, as an HR leader, being an early adopter of initiating the journey of performance enablement,   you will be stand to gain significant advantages and help you to contribute towards business growth in a tangle manner. Newly empowered employees of the digital age are constantly looking for the value proposition from their employers. Companies, new and old alike, and their HR leaders cannot afford to sit on the sidelines.

Summary

  1. Focus on how you can determine your sub-culture(s) and fix them.
  2. Enable your managers to be better coaches with continues feedback.
  3. Implement a more dynamic goal setting framework with goals making sense to employees.
  4. Enable transparency in teams with data to identify non-performers by implementing shared goals.