When starting again, things to take care

This is what I have written and shared internally with other co-founders, when we were starting with qilo. Learning came from previous start-ups I was part off. Thought of sharing this with larger audience

1) Biggest learning is either start developing a product with long term vision to create and build a sustainable business out of it, OR do not start it.
2) Hiring a technical delivery team or technical partners for product development doesn’t work. It’s required to have in-house core team which is aligned to long term vision from day one.
3) Focus on sales motivates technical team that what is created has now paying customers. At a same time, good product motivates Sales guys that product is good. But Sales driven approach is far better than product focused approach. With this I mean, let’s start selling from day one or at least when design print of product is ready. Why to wait for the product to get finished and then start discovering actual customers?
4) To reduce conflicts, precise roles need to be defined. This doesn’t mean that people are NOT going to wear multiple hats initially.

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