As a founder and leader, you always and should be spending considerable time in communicating your vision and thoughts to your
- Co-founders ,
- Fellow team members and
- More importantly to your customers.
When I was leading my first startup, though I was talking to my customers , but I was not talking and giving required time to my co-founders and team members. I was talking on phone for few hours/minutes a day(we all were working from homes) and thought that all of us understood the vision and priorities. But I was wrong, we should have worked from same place alteast thrice a week to better understand each . And more then that I should have spent more time in listening to team member’s why they are not able to put 200% percent .Phones and emails are not right tools to communicate about vision, about understanding your team strengths and limitations. This has resulted in many problems and misunderstanding for long period. And end result was dis-engagement between founders and team member’s.
Another bigger problem is when you start thinking that “Customers don’t know what they want”. And you day in and out keep putting in efforts to improve your platform based on your understanding. And you keep assuming that one fine day customers will click on that “Pay” button and you will get your first revenue. Sorry my fellow entrepreneur, that is not going to happen. Talk to them, understand what problems they face on your platform, what they will pay for, how they want to pay for your product/service, and then pivot your platform and pricing model accordingly.
So stop bothering about whether platform building is on track(as per your understanding) or and start bothering about what your co-founders, your team members and your customers are saying.